Managing Pandemic Communication Online: Turkish Ministry of Health's Digital Communication Strategies During COVID-19

Health ministries around the world have used online communication, specifically social media platforms, to provide information, communicate warnings to the public, and influence behavior according to recommended health precautions due to the COVID-19 pandemic. Grounded in agenda-setting theory, this study analyzes Turkey's Ministry of Health's (MoH) social media communication strategies and practices during COVID-19 through a content analysis of the content shared via its official Twitter, Facebook, and Instagram accounts from February to June 2020, focusing on the first 120 days of the pandemic, when it was at its height. Findings reveal that the MoH's social media activity was mainly driven by Twitter, and the minister of health has become the face of the fight against the pandemic. Results reveal that the government's efforts to fight against the virus and its prevention measures are among the most popular themes in online communication. The MoH's social media communication has shown only limited success in community building and network expansion due to inconsistent and ineffective hashtag use, among other weaknesses in the ministry's use of social media conventions.

Technology transfer in e-communication for small and medium enterprises as promoters of innovation and competitiveness

Globalization, technological innovations, and the coronavirus disease (COVID-19) pandemic have promoted disruptive changes in buying and selling negotiation models through e-communication. As a result, Small and Medium Enterprises (SMEs) have been forced to adapt to online channels. Considering market relevance, this article describes the survey results with 11 SMEs regarding their adherence to digital media. Moreover, a case study of a selected company demonstrated barriers and propulsions to digital adequacy. The aim was to promote SMEs' competitiveness through technology transfer, focusing on e-communication and strategic digital planning. The results show that the insertion of technology through digital media depends on the knowledge of the tools used in this medium. Therefore, despite being ready to use, SMEs have not yet fully leveraged digital media. Organizational barriers, such as lack of time for those responsible, lack of training and knowledge, and strategic planning, were observed. However, environmental factors such as competitive pressure and innovation-related policies are positive for insertion. Thus, there is room for companies to invest in digital strategic planning focused on improving sales, customer relations, and competitiveness. © 2022 IEEE.

[Sentiments in the COVID-19 crisis communication of German authorities and independent experts on Twitter : A sentiment analysis for the first year of the pandemic]. / Emotionalität in der COVID-19-Krisenkommunikation von Behörden und unabhängigen Expert*innen auf Twitter : Eine Sentiment-Analyse für das erste Pandemiejahr.

BACKGROUND: At the beginning of the COVID­19 pandemic in Germany, there was great uncertainty among the population and among those responsible for crisis communication. A substantial part of the communication from experts and the responsible authorities took place on social media, especially on Twitter. The positive, negative, and neutral sentiments (emotions) conveyed there during crisis communication have not yet been comparatively studied for Germany. STUDY AIM: Sentiments in Twitter messages from various (health) authorities and independent experts on COVID­19 will be evaluated for the first pandemic year (1 January 2020 to 15 January 2021) to provide a knowledge base for improving future crisis communication. MATERIAL AND METHODS: From n = 39 Twitter actors (21 authorities and 18 experts), n = 8251 tweets were included in the analysis. The sentiment analysis was done using the so-called lexicon approach, a method within the social media analytics framework to detect sentiments. Descriptive statistics were calculated to determine, among other things, the average polarity of sentiments and the frequencies of positive and negative words in the three phases of the pandemic. RESULTS AND DISCUSSION: The development of emotionality in COVID­19 tweets and the number of new infections in Germany run roughly parallel. The analysis shows that the polarity of sentiments is negative on average for both groups of actors. Experts tweet significantly more negatively about COVID­19 than authorities during the study period. Authorities communicate close to the neutrality line in the second phase, that is, neither distinctly positive nor negative.

Reputation of Electric Vehicles in the Environment of Carbon Reduction and Accelerated Digitization

The accelerated digitization of the third decade of the twenty-first century poses a challenge both for science and for practice. The study presents partial results of continuous research on online reputation management of entities operating in the environment of low-carbon economy. The aim of the study is the application of a standardized methodology for calculating the Total level of Online Reputation (TOR) to determine the market position of selected Electric Vehicles (EVs) compared to the market position of conventional Vehicles with Internal Combustion Engines (ICEVs) in the online environment. The research sample consists of the ten best-selling Vehicles and the ten best-selling Electric Vehicles in the world by sales in the year 2021. Based on the measurement results and the subsequent analysis of the context, it can be concluded that the EV market shows the parameters of a developing market not only from the point of view of sales but also in terms of the overall level of Online Reputation as such. At the same time, it is possible to point out a high geographical specificity and significant disproportionality of the EV market compared to ICEVs. From the overall market perspective, the future of cars in the EV category is still unclear, as building trust in low-carbon products is limited by historical tradition. The main representatives of the EV industry thus represent the first forays of the onset of the low-carbon era in individual transport. The description of the issue will require the monitoring of status indicators over time. The results of the presented study can thus serve as a baseline and methodological framework for further research of the adoption of low-carbon policies in common practice.

Nuances of Public Diplomacy: China in Chilean Op-Eds (2018-2021)

This paper explores editorials and opinion columns published in four Chilean mainstream newspapers and analyzes how China is represented within the context of Chinese economic advances in the region and the contextual narratives surrounding bilateral relations. Through a content analysis of editorials and opinion pieces of elite media between 2018 and 2021, this study allows an understanding of how China and its growing influence are perceived locally. Ultimately, despite an overall alignment with China's public diplomacy centered around an economiccommercial dimension, there are still nuances in how China is represented in Chilean op-eds.

'Mental Wealth' and 'Mental Fitness': The discursive construction of mental health in the Australian news media during the COVID‐19 pandemic

In this study, we analysed how the concept of 'mental health' was discursively constructed in the news media in Australia during the first year of the COVID‐19 pandemic. An approach informed by critical discursive psychology was employed to analyse a sample of 436 print and online articles published in daily newspapers between January 1 and December 31, 2020. Three main interpretative repertoires were identified in the data. Together, these repertoires functioned to construct mental health as an internal, individual reservoir of positive emotion, which individuals are responsible for building and maintaining. An ideological dilemma was also observed between mental health as an individual responsibility and mental health as a societal responsibility. This study demonstrates that a discourse of individual responsibility for mental health was prevalent in the news media in Australia, even amid the COVID‐19 pandemic, and highlights the need for communications about mental health to be designed in ways that increase understanding of the social determinants of mental health. Please refer to the Supplementary Material section to find this article's Community and Social Impact Statement.

Public relations strategies employed by the Ghana Health Service to address COVID-19 vaccine hesitancy: a qualitative inquiry.

BACKGROUND: Strategies for developing and advancing good public relations can be recognized in nearly all fields of life without making an exception for the healthcare industry. In the wake of the COVID-19 pandemic, matters of public health have gathered more force. The importance of effective public relations for improving healthcare is highlighted by the position that immediate access to reliable health information should be the hallmark of a just society. However, the strategies available for addressing major threats to the uptake of public health services such as mass vaccination campaigns are not properly studied and documented in the Ghanaian context. This organizational case study explored strategies used by healthcare professionals working with the Ghana Health Service (GHS) to address COVID-19-related vaccine hesitancy in the country. METHODS: We performed a qualitative inquiry with semi-structured in-depth interviews conducted with 25 public health officials of the GHS. The interviews were timed to coincide with the mass deployment of COVID-19 vaccines in four Regions. Participants were recruited through purposive sampling. Data collected included demographic characteristics, perspectives on public relations strategies used in the past year to improve COVID-19 vaccine uptake as well as successes and pitfalls. Thematic analysis was performed with NVIVO software to generate themes from interview transcripts. RESULTS: Four main themes emerged from the data analysis and these are presented. Healthcare workers perceived vaccine hesitancy to be a threat with the potential to undermine an important strategic organizational goal related to COVID-19 illness. In terms of PR strategies, we determined that a combination of informative, motivational, persuasive and coercive public relations strategies was employed by the Ghana Health Service to address the challenge of vaccine hesitancy. We further found that PR strategies were deployed across both traditional (print, radio, TV) and emerging/social media networks. Officials were optimistic that the strategies would produce results, but were uncertain whether they could attribute current successes or failures to the PR strategies used. CONCLUSION: Since the onset of the COVID-19 pandemic, public relations strategies which have been employed by the Ghana Health Service to address vaccine hesitancy are characterized and catalogued. The nature of the audience and PR strategies employed suggests that the effect of these strategies may be short-lived unless they are constantly reinforced by the GHS. These findings show that effective PR strategies exist for addressing vaccine hesitancy in public health practice.

Three Cities on YouTube: E-Government?s Evolution Through Content Creation

Local governments are enhancing their governance through various information communication technologies (ICTs). This article presents an exploratory case study of three municipalities within the United States, examining how each applies YouTube for communication. Using content analysis and selected statistical tests of mean difference, the authors analyzed the videos uploaded between January 2020 to August 2020. The three municipalities used YouTube to document policymaking, publicize programs and services, update critical information during times of crises, and, in some cases, create unique brand images. The average number of views per video were similar across the three YouTube channels. However, one of the municipalities received a statistically significant number of average likes per video, which spotlights its positive brand image. In conclusion, the authors suggest directions for future research and recommend practices for social media adaptation in government.

Protecting against disinformation: Using inoculation to cultivate reactance towards astroturf attacks

The theoretically-driven inoculation strategy has increasingly become used to counter disinformation regarding pivotal societal issues such as COVID-19 and climate change. The current study examines its ability to cultivate psychological reactance toward unethical public relations attacks called astroturf, ultimately making the disinformation less persuasive. To do so, a between-subjects online experiment (N = 534) was conducted. Results show: 1) the use of inoculation messages outperforms the often-recommended paracrisis no response strategy, 2) combining inoculation with explicit details and autonomy support can elicit reactance toward disinformation, and 3) the use of this strategy can influence attitudes and future behavioral intentions to engage with the attacked organization. Guidance and implications for increasing the development of proactive PR messages within research and practice are discussed. (PsycInfo Database Record (c) 2023 APA, all rights reserved)

One voice or multi-issue movement? Exploring the role of bonding and bridging social capital within the COVID-19 antivax movement

Activism represents a prominent and growing body of knowledge in public relations scholarship and practice. Most of the extant studies focus on progressive and prosocial activism, understanding activism as a form of communication that aims to further social justice and equality. However, arguably, activism is a polylithic concept and not all movements are progressive in nature or seek to further issues in a given society's best interest. One such example is the so-called antivax protest movement that emerged in response to the global COVID-19 pandemic. In contrast to its depiction as a large, single-issue protest movement, the authors highlight it as a movement that brings together multiple issues, agendas, and worldviews. Drawing on Putnam's notions of bridging and bonding social capital, the authors argue that a movement's lack of ability to convert bridging into bonding social capital limits its longevity and impact. They suggest that public relations professionals need to avoid the temptation to apply convenient umbrella labels to multi-issue movements, emphasising the need to adopt a critical awareness of a movement's underlying issues and motivators, which may be varied, to develop nuanced and effective messaging. • The COVID-19 antivax movement is a multi-issue movement, which has been uncritically presented as a single-issue group • Activism is a polylithic concept deserving further critical attention beyond the extant focus on progressive movements • Bridging social capital may temporarily increase the impact, reach, and visibility of a social movement or activist group • A single-issue focus can strengthen bonding social capital, enhancing a social movement's potential longevity and impact • Multi-issue responses require active listening and consideration of different types of social capital & diverse objectives [ FROM AUTHOR] Copyright of Public Relations Review is the property of Elsevier B.V. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full . (Copyright applies to all s.)

Higher Education Institutions on Facebook, Instagram, and Twitter: Comparing Swiss Universities' Social Media Communication

Public communication has become more important to higher education institutions (HEIs), with many HEIs using social media to communicate with stakeholders. However, scholarship on the subject is scarce and mainly based on single-platform studies and small datasets. Therefore, we conducted a cross‐platform study to examine the communication of all Swiss HEIs on Facebook, Instagram, and Twitter. The results were based on two datasets: an automated analysis on data for all Swiss HEIs (n = 42) and their social media accounts from 2004 to 2021 (337,232 posts from 207 accounts), and a manual content analysis on 1,500 posts per platform. By including all HEIs in one country, this study allowed for a comparison of the results by HEI type: universities of applied sciences, universities of teacher education, and research universities. Results show that, in recent years, HEI communication increased on Instagram, but not on Facebook or Twitter. Twitter was used the most by research universities, while most Instagram and Facebook posts were from universities of applied sciences. Universities of teacher education were least active across all platforms. The content of communication across all HEI types was primarily self‐referential. Our analysis of how well HEIs used the affordances of social media communication relative to hypertextuality and multimodality revealed a generally high level of adaption. Moreover, our data showed no substantial impact of the Covid‐19 pandemic on posting activities and engagement with social media posts by HEIs for the two first years of the pandemic. © 2023 by the author(s);licensee Cogitatio Press (Lisbon, Portugal).

How to Increase the Efficiency of Social Enterprises in Russia During the COVID-19 Pandemic?

The paper considers the examples of economic activities of social enterprises during the COVID-19 pandemic. It is shown that often social enterprises are more effective than common enterprises in their responses to the processes caused by the COVID-19 pandemic. A model of interaction between different actors enhancing the efficiency of social enterprises in Russia by means of providing the continuous source of cashfrow is provided. At the macro-level of this model it's necessary to mention such institutions as the Ministry of Finance, because it is engaged in planning and controlling the process of public procurement activities, The Public Relations Committee, as it provides subsidies to nonprofit organizations and social enterprises based on the competition rules and the Public Chamber, as it is engaged in distributing the Presidential Grants to nonprofit organizations and social enterprises. The institutions that provide financial help to social enterprises in the range of 1 to 50 million rubles belong to the meso-level institutions in this model. They consist of the Moscow regional division of the All-Russian Popular Front, the charitable foundation KAF, the fund "Our Future” and the company Unilever. At the micro-level of this model there are two institutions: Impact Hub Moscow and Awesome Foundation. A contact should be set between these organizations to exchange the experience in the area of supporting social entrepreneurs and attracting the micro-grants of Awesome Foundation as the supplementary sources of support for the winners of the competition held by Impact Hub Moscow. This system should be balanced by setting direct contacts between each institution at the respective level so that it could enable these institutions to act effectively at each level of that model. First, we should conclude that these institutions should not act as isolated units. They should be implemented into the system of different actors supporting social enterprises, along with such potential investors as private sector companies and microfinance institutions. Second, these actors should interact in such manner that enables a cooperation between them. Conclusions refer to how these institutions should be arranged to make a system of interconnected units supporting social enterprises at three levels. © 2022, Academic Conferences and Publishing International Limited. All right reserved.

Strategic Alliances, Innovation Capability, Cost Reduction, Customer Loyalty and Competitive Advantage in B2B Alliances

Disruptive business environment such as the Covid-19 pandemic and the recent high volatility in commodity prices has changed the way businesses were conducted. The heavy equipment industry is one of many industries affected by such an environment, especially those who are related to the mining industry where the volatility of the commodity prices has a significant impact on their business performance. Alliances are commonly formed by heavy equipment distributors and their customers to create a mutual benefit to sustain their performance. Strategic alliances have attracted substantial attention from industry as well as academia as a way to stay competitive. They mostly focus on the partner-to-partner alliances in serving their customers. Consumer behaviour has changed due to changes in the environment that make firms' strategic focus more on human-centric business approaches. This study looks at the roles of the partner-to-customer alliances, innovation capability, and cost reduction toward customer loyalty and competitive advantage. Data was collected from 335 respondents from the firms that have entered into alliances. This study finds strategic alliances have the highest association with cost reduction, followed by their association with innovation capability. They enhance customer loyalty through innovation capability. Cost reduction is not a lever to develop customer loyalty in the partner-to-customer relationship. The study also confirms that operational efficiencies are necessarily the source of competitive advantage, but strategic alliances are. © 2022, Academic Conferences and Publishing International Limited. All right reserved.

Assessing risk among frail older adults in Ontario, Canada, during the COVID-19 pandemic: a mixed methods evaluation of a telephone outreach program

We developed a pandemic telephone outreach protocol to identify risk for social isolation, health destabilization, medication issues, inadequate services and supports, and caregiver stress among older adults at high risk of destabilization. Screening, conducted between April 1, 2020, and May 8, 2020, was targeted to those who had previously been screened as frail or who were identified as vulnerable by their family physician. This study describes the implementation and results of this risk screening protocol and describes patient, caregiver, and health professional perceptions of this outreach initiative. Mixed methods included satisfaction surveys and interviews completed by patients/caregivers (N = 300 and N = 26, respectively) and health professionals (N = 18 and N = 9, respectively). A medical record audit collected information on patient characteristics and screening outcomes. A total of 335 patients were screened in the early weeks of the pandemic, of whom 23% were identified with at least one risk factor, most commonly related to the potential for health destabilization and medication risk. Follow-up referrals were made most frequently to physicians, a pharmacist, and a social worker. The outreach calls were very well received by patients and caregivers who described feeling cared for and valued at a time when they were socially isolated and lonely. The outreach calls provided access to trusted COVID-19 information and reassurance that health care was still available. The majority of health professionals (>86%) were "very" or "extremely" satisfied with the ease of completing the screening via telephone and value for time spent;for 79% the protocol was "very" or "extremely" feasible to implement. Health professional interviews revealed that patients were unaware they could access care during the pandemic lockdown but were reassured that care was available, potential crises were averted, and they supported future implementation. Risk screening provides a significant opportunity to provide information, support, and mitigate potential risks and is an important and feasible component of pandemic planning in primary care.

Political public relations, leadership, and COVID-19: A comparative assessment of Prime Ministers Ardern and Morrison on Facebook and Twitter

This study develops a definition of political public relations that incorporates concepts from leadership communication and crisis communication. It then applies this theoretical framework to the communication strategies employed by New Zealand's Prime Minister Jacinda Ardern and Australia's Prime Minister Scott Morrison during their early responses to the COVID-19 crisis. Qualitative content analysis was used to examine the frequency of various framing strategies shared via Twitter and Facebook, which aimed to persuade apprehensive citizens to comply with unprecedented stay-at-home orders to suppress virus transmission. The findings revealed that both leaders employed communication strategies consistent with models of effective communication during a major crisis but had notable differences in style, tone, and engagement. For instance, Ardern's greater use of rational strategies, performed authenticity, and empathy in her social media posts enabled her to reach a larger audience than Morrison. Ultimately, this paper argues that political public relations should encompass leadership and leadership communication to better understand how political leaders can manage future crises. • This study develops a definition of political public relaitons, that includes leadership communication and crisis communication. • It analyzes the social media communication strategies of two Prime Ministers during the early months of the COVID-19 pandemic, assessing their performances. • A core finding is that performed authenticity on social media channels increases message distribution and engagement. • The study provides detailed commentary on a range of rhetorical strategies for enhancing community resilience in crisis scenarios. [ FROM AUTHOR] Copyright of Public Relations Review is the property of Elsevier B.V. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full . (Copyright applies to all s.)

Andalusian Journalists' Opinion about Online Press Conferences as a Public Relations Tool during Covid-19 Pandemic

The COVID-19 pandemic changed the professional practices in the communication sector. Before a situation of lockdown and extension of the health crisis, organizations and journalists had to adapt themselves to a new reality where online press conferences became a usual tool to get information. This research aims to analyze the opinion of journalists about the way that press offices used this resource in Andalusia. For this purpose, this research follows an exploratory study based on a quantitative methodology with the survey as the main technique, answered by 188 journalists from all Andalusian provinces. Results show that online press conferences are a very useful tool for journalists, although it also outlines certain concern for them mostly about the necessity of accessing to the sources and the possibility of questioning the representatives when it is considered that they have avoided the answer. © 2023 Universidad Complutense de Madrid. All rights reserved.

Mapping intrapreneurship through the dimensions of happiness at work and internal communication

PurposeThis article explores how internal communication impacts happiness at work and intrapreneurship through the dimensions of communication climate and communication in meetings.Design/methodology/approachLiterature analysis and quantitative empirical data collection are used to achieve this study's purpose. The study employed a non-experimental, cross-sectional, explanatory design. A questionnaire of closed-ended questions was used, adapted from validated scales for measuring constructs, and apply to 156 employees of industrial, service and commercial companies in the Northeast of Mexico. The analysis techniques used included exploratory factor analysis and structural equation modelling.FindingsIn the descriptive analysis of the data, the authors find that 57.7% of the sample is satisfied with the communication climate, 28.85% moderately satisfied, and 13.47% dissatisfied. Regarding the levels of happiness at work, high (71.15%), medium (21.15%) and low (7.7%) levels were found. In intrapreneurship, high (67.31%), medium (26.92%) and low (5.77%) levels were found. The exploratory factorial analysis showed that the instrument was adequate for measuring the variables. Good correlations were also found between the items that make up each variable. Finally, the relationship between internal communication, measured by the dimensions of communicative climate and communication in meetings, and happiness at work was verified using the structural equation technique. The latter has a positive impact on intrapreneurship.Research limitations/implicationsThis article has some theoretical and methodological limitations like any other academic work. They would be interesting to address in future research. In this way, it is possible to empirical examine the variables of intrapreneurship, internal communication and happiness (Ravina-Ripoll et al., 2021c). The first is the study's cross-sectional design and data collection by a non-probabilistic sample, carried out in a single source. Both aspects mean that our study is not free of corresponding biases;this may result in the findings of the present work not being statistically correct. The second derives from the absence in the literature of structural equation modelling studies that analyse the constructs that make up the object of this academic work in a multidimensional way. However, although an influence I show between the variables, it is recommended to take the data with discretion. There is still a need for more empirical evidence to support these relationships before generalised results can be presumed. Despite the remarkable progress made in recent years in the literature on the three dimensions of this article, few scientific studies examine inferentially how internal communication and intra-entrepreneurship influence employees' happiness at work in today's digital society. The authors of this academic work consider it attractive for future research to address the analysis of internal communication strategic management models. It is a robust driver of intra-entrepreneurship and employee happiness in organisations (Galván-Vela et al., 2022a). In conclusion, from this heuristic perspective, companies can improve, on the one hand, their competitive position in the market. Their managers must cultivate an organisational culture that emphasises internal communication as a catalyst for innovation, employee loyalty, and productive efficiency. On the other hand, companies will be able to invigorate their corporate image to face the significant challenges in the globalised economy, thus to become sustainable, humane, ecological intra-entrepreneurial corporations (Galván-Vela et al., 2021a). It may lead to a more social, inclusive, prosperous and egalitarian ecosystem. In this way, it makes the culture of organisations around the pillars of happiness management, social marketing and the Sustainable Development Goals shine (Galván-Coronil et al., 2021).Practical implicationsThis section does not attempt to argue that internal communication and intrapreneurship constitu e two intangible resources that improve organisations' productivity and collective happiness (Lee and Kim, 2022). However, it is necessary to clarify that the results achieved in this academic study show two fundamental aspects. The first is to invite managers of companies in the post-Covid-19 era to cultivate a culture based on happiness management. It makes internal communication a fast vehicle that exponentially boosts intrapreneurship, among other things (Castillo-Abdul et al., 2021). To this end, their strategic management models must carry out a diametrical shift in their innovation and internal communication actions. On the one hand, it allows for building loyalty among their creative talent. It does this by creating an organisational climate that encourages interpersonal relationships, the spirit of teamwork, collaborative participation, and disruptive thinking (Thelen and Formanchuk, 2022). On the other hand, promoting an ethical, assertive and empathetic leadership style proactively stimulates the commitment, trust and passion for the work of all members of the company (Men and Yue, 2019). The second is to emphasise implementing a constructive, friendly and positive intra-organisational language. In this way, it is dynamising the collective happiness of its human capital through the figure of the Chief Happiness (Jiménez-Marín et al., 2021b).Originality/valueIntrapreneurship, internal communication and happiness at work are topics of great interest in academic agendas in recent years. It is basically because these three dimensions, individually or jointly, have positive effects on the productivity of organisations. However, no research flow evidences our theoretical model proposed in this article. Therefore, there is a need for future studies that advance the literature in the area of business. In this way, we will have more data on how these constructs affect the life of organisations in the post-Covid 19 eras.

The Moncloa in Twitter: A quantitative analysis in the post-COVID era

Introduction: The end of the acute phase of the pandemic, begins a return to normality in coexistence with the Coronavirus. Thus, a period of transition and social, political and economic uncertainty begins that, for WHO and WEF, could imply a global reset from more balanced principles. The objective of this work is to identify the keys that mark the relational behavior of the Government of Spain on Twitter from its official account @DesdelaMoncloa, in relation to these principles and the interests of the population. Methodology: Multivariate quantitative analysis (content analysis) is performed in SPSS SPSS (Krippendorff alpha coefficient = 0.867) over a corpus of 2735 tweets issued between April 1, 2021 and March 30, 2022. Results: The results show a higher prevalence of content with an institutional and economic character, the use of a formal/solemn language, and regularity in broadcast frequency by date and time (Jordan, 2017, Acebes and Montanera, 2019). Discussion and conclusions: Twitter is consolidated as a powerful relationship management tool in the institutional field (Marcos-García, 2021, Castillo-Esparcia et al., 2020a) aimed at building trust in public opinion (Greenhill, 2020, Hucker, 2020), but it is observed: A) a significant mismatch between the themes of the messages issued and the interests of the population in this period of transition and, b) consolidates the theses that highlight an institutional underutilization of its interactive potential (Rivas-de-Roca et al., 2021). © 2023, University of La Laguna. All rights reserved.

Vital Factor for Homestay Operation of Tourism Natural Environment in COVID-19 Period

There is a growing interest in the role of homestay in tourism linked to the stakeholders care about sanitization as well as their contribution to the tourism experience. This study is to explore factors that affect the house satisfaction for homestay operation in COVID-19 period. It is a quantitative and survey research. Research tools for this study are structural questionnaires and using area sampling from sample size 399 visitors who stayed one night and longer in the homestay. Percentage, mean, and standard deviation were used to describe general data description of social, population, and attitude of intrinsic factor of homestay operation that affected house satisfaction. Multiple Regression (Enter method) was used to compare between independent and dependent variables. The finding shows that the variables of attitude in term of food;hospitality;tour program;local product's value;management and public relation can affect house satisfaction. © 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.

The moderating effect of leadership empowerment on relational capital and firms' innovation performance in the entrepreneurial ecosystem: Evidence from China

PurposeThis study aims to fill the research gap on the moderating effect of leadership empowerment on the relationship between relational capital and firms' innovation performance in the entrepreneurial ecosystem by addressing the following research questions: (1) How do different types of relational capital positively or negatively affect firms' innovation performance in China? (2) Does leadership empowerment play a moderating role in the above relationship?Design/methodology/approachUsing data derived from the firms distributed in eastern, central and western China, the authors study the impact of relational capital, one of the dimensions of intellectual capital, on firms' innovation performance in the entrepreneurial ecosystem. Based on firms' operation process regarding the relationships with their external stakeholders, the authors divided relational capital into three aspects: trust, reciprocity and transparency. Furthermore, leadership empowerment is taken as the moderating variable in the above theoretical relationship.FindingsThere is significant evidence that trust, reciprocity and transparency have positive impact on firms' innovation performance. Leadership empowerment positively moderates the impact of trust and reciprocity on innovation performance. However, there is no significant moderating effect of leadership empowerment on the relationship between transparency and innovation performance.Originality/valueIn the era of the knowledge economy, the entrepreneurial ecosystem is a critical foundation for firms to improve their innovation capacity and performance, and intellectual capital is one of the most imperative drivers in terms of firms' innovation performance. Nevertheless, few studies have investigated thoroughly concerning the relationships among the entrepreneurial ecosystem, intellectual capital and innovation performance. As this study explores the relationships among the above three factors, it may have profound theoretical and practical significance for firms to extent external relationship networks, improve their innovation performance and strengthen their core competencies, which is of great significance to facilitate the construction of entrepreneurial ecosystem.